Modern app development is a lot easier due to improvement and accessibility of development tools, but it's also trickier and harder to make an app that will attract the attention of the wide audience. Earlier, the resources had to be focused on the development of a good app and the marketing was done through usual channels, but today it's important to focus on both and devise a proper marketing strategy as early as possible. One of the most efficient approaches to marketing is ASO (short for App Store Optimization), which is widely used by all successful developers and publishers of mobile applications.
What is App Store Optimization and how does it work?
As it was already stated, ASO stands for App Store Optimization, which is a rather common practice among modern mobile developers and publishers. By using this practice you will be able to increase your app's rating and visibility on the market, which in turn drives more installs or sales. By reaching the App Store's top charts, you are ensuring that the app remains visible to the users and more potential customers are appearing more and more, since the user mindset always states that if the product or service reaches the top, it must be there for a reason, and it's a good idea to see it for themselves. This approach is used by most modern developers and publishers, and almost all of the most popular apps used this approach to attract the user attention.
When the long and hard development process is done, one expects to see the well-deserved results of the hard work, but due to the high number of apps on the App Store, it's hard to break through the competition. That's why it's important to devise a nice marketing strategy if you want your app to reach the success it deserves, and that's why important important to entrust the promotional tasks to marketing experts experienced in both app search optimization and search engine optimization. This is done to make sure that your app complies with the terms and conditions of App Store and still manages to use the available marketing tricks.
There are several ways to make the app more visible on the market, such as keyword optimization, asset optimization (which includes icon, screenshot and preview design optimization), surveys, a / b tests, user comments, reviews on trusted sites, celebrity tweets , promotion on social networks and more. Each case is different and must be approached carefully.
How to get my app optimized?
While there are various services and tools to handle this task, it's important to understand that trying to handle this task by yourself without any previous experience and easily lead to lackluster performance on the market or even negative reception or even removal from the App Store. It's important to understand when it's time to let the professionals handle the marketing and let yourself focus on making the best app possible.
Without proper optimization and marketing you will have a hard time getting your app the attention it deserves. The market is filled with apps of all kinds, and most of them also rely on optimization to get the attention of customers. Earlier these marketing techniques used to give people the upper hand, but now they're necessary to even the odds of success and make sure that the audience knows about your app.