Whenever the holidays are around the corner and you own a business app, you would really want to see its engagement soaring up than to earn some more hard cash. It is an apt time now for appreneurs to start with their holiday seasons plan and this post aims at describing the persuasive strategies of making an app's marketing approach most compelling one to the users in the Christmas and New Year holidays. One needs to consider all round aspects, from its presentation in the App Store to the appearance of its pages and its spread on the social platforms to make an app holiday-ready. While holidays are perfectly the season for shopping and utility apps, here are some stellar ways to get in a holiday essence in your Android app.
# 1 Making it all set with the holiday spirit in Play Store
When holidays are a few weeks away, make it more visible and alluring in the app store with ASO (App Search Optimization). Updating the popular keywords with holiday-themed words works well in raising the rankings in the store. To make it bit different and appealing to the eyes of the store visitors, marketers need to refresh all of their screenshots too with and put some holiday visuals in them.
# 2 Upgrade the app to offer a revamped version
Apps automatically tend to scale up in terms of rankings in the store after a full version update. Upgrading the app, especially for all newest range of Android devices in the market can gain a lot of unexpected attention. Thus, app makers are suggested to hold back their major update for the holiday seasons to experience more user acquisition.
# 3 Create a holiday spirit in app's appearance
To make your app look fresh and as if it is just out on the market for sparking up the user's holiday spirit, create a holiday-themed layout or appearance of your app. If modifying the entire design is not possible, just make it look ready for the festivities by adding colorful graphics, moving images, graphics to the appropriate pages.
# 4 Put a different vigor in Push notifications
While push notifications are always a surefire strategy for apps to boost engagement, make it more effective during holidays. Deck up your push notifications with holiday cheer by putting attractive images and seasonal content in the messages. This is necessary because it conveys some positive sentiments to the users about the holiday time of the year.
# 5 Exterminate all the glitches
Even the smallest bug can harm the reputation of your app and affect its overall user experience tremendously. Thus, before preparing your app for the holiday rush, identify all the glitches and test them to remove all the bugs.
# 6 Spread the word about the app to generate buzz
App makers need to run enough campaigns to promote their app on social platforms for maximum visibility. They should run holiday marketing campaigns through Facebook, Twitter Ads and include a specific call-to-action for redirecting all the interested users to their app.
# 7 Earn good reviews and ratings before holidays
Apps owner need to encourage users to rate them on the store by showing them that you value them and their opinions. It's like an opportunity to count on their valuable feedbacks and good reviews and ratings directly impact ASO by escalating the rankings in the store.
# 8 Get your app featured everywhere
Different sites rate and review apps, compile lists of Best Apps every year. App makers can approach those sites to list their apps with a right pitch. This will inevitably help their apps better reach out to the targeted audience and boost users engagement in the peak seasons.
Holiday seasons definitely bring in a lot of stress for the app businesses. Besides a solid strategy for user acquisition, they need to follow these strategies to fully prepare their app for the holiday frenzy.