Okay so you finally got a mac and now you are ready to make some awesome videos for your online marketing. Or… maybe not. You may have discovered as many others have, that it’s a lot tougher than you thought it was going to be.
You know, Macs are great computers but they are still just machines. You are still going to need some training and guidance in order to get started making videos online. First of all you need software, but not just one piece of software, you will need several.
When it comes to screencasting on your Mac the first place you should start is screenflow. When making screencast videos on your Mac, there is nothing better on the market than screenflow. I have been using it for a few years now and it is my first choice of software for all kinds of video productions.
Its great for tutorials, tours, article marketing, demonstrations, sales page videos, interviews, gamers, and even outsourcing and training. But you have to know what you are doing so as to avoid making some awful productions, which dominate the content at YouTube. Yeah that’s right – most of the marketing videos on YouTube are really horrible. So even though there is a lot of video content online, the competition is generally weak.
The good news is that software like screenflow can help you become significantly better than your competition and, in short order. It has a deceptively simplistic layout and anyone can really pick it up in a couple days or so.
One of the things I like about Screenflow, is that it can handle a wide variety of source files, allowing you to easily combine screencasts with other movies, graphics, logos, photos, text and titling, even other (perhaps) famous YouTube videos. That can make for some rather interesting productions, not necessarily good or bad, but definitely interesting.
Screenflow is a Mac only program and one of the reasons for that is because the Mac OS allows for a large amount of temporary memory, allowing for long recordings handled with ease by the software. You will never get this with Camtasia on the PC, as long recordings tend to bog down Windows rather quickly. In that sense, there will probably never be a Screenflow for PC version.
Let’s face it. Video is huge right now, and we can only expect it get larger and more sophisticated. Having a Mac to create video will not only make it easier, but you will probably find your self having a lot of fun doing during the process. Having Screenflow as well, could very well turn you into a full time video producer working from home.