Mobile applications are not only for large organizations; today many small or mid-sized companies own their individual mobile applications. The emerging trend of mobile technology involves more than just having a mobile friendly website. The combination of mobile application and business will be the best tool for marketing. In these days, you may interact with many small or mid-scale companies who own their dedicated mobile app. From the coffee shop to travel agencies, companies are gaining business through a mobile app and taking their marketing to next level.
Still, you are not sure why your business needs mobile application; here are some of the top benefits which guide you down the path.
Be always visible
Based on the statistics, an average person spends about two hours in a mobile device. As their usage involves a handful of applications, it will affect the way they scroll or scan the mobile for the applications they are looking for. By this way, the company can be benefited as the human brain unconsciously registers all the icons (with excellent design) it comes across – even if it is unnoticed.
The mobile app provides common information about the business, prices, booking forms, features, user accounts, business news feeds and much more. The information that companies like to provide for the customers including sales promotions and latest announcements can be instantly added to the mobile app. You can easily get closer to customers through push notification and remind them about products, discounts, offers and services.
Offer value to the customers
The company can provide direct rewards to the customers through the mobile application and it may result in more app download and more return customers.
Build brand awareness among customers
The mobile application is like a billboard you can do what you want with it. The companies can make the mobile app functional and informative for the customers. By adding attractive designs, functions and options that customers love, the companies can build a beautifully designed brand focused application. The more you involve the customers in your application, the sooner they will buy your product or service and therefore, your brand will be popularized among customers.
Enhance customer engagement
Having messaging feature or chat will change the way the customers engage with the application. The chat feature will get the work done within minutes without wasting customer's time and also improves business.
Stay away from the competitors
Having unified design with interactive graphics and options will make an application stand out from your competitors. Be the first to provide a mobile application for your customers.
Build customer loyalty
As the companies approach the consumers through various forms of advertising, we may lose the impact of customers because of immense advertising. To grow the business, the customer has to build trust among the audience for their product or service. The mobile application will take your business closer to your customers and bring all your business products in handy with simple mobile app.
Think about where you want business
Two major mobile operating system android and apple are still gaining popularity among customers. One who has eye on the current marketing trend in the industry will evidently know that apple is leading in the growth rate of 43.1% to 44.2% during August 2016 to February 2017, but android is still being the popular mobile operating system among customers. When many apple users had switched to android, the apple launched the website in 2016 to switch the users to iPhone. Recently, it announced the mobile app to move contacts and files from other devices to iPhone. During 2016, android has seen 82.8% market rate when compared with apple 11.6% market share. Therefore, think wisely and choose the right operating system to launch your new business application.
In United States, more than 190 million people own smartphones. According to the recent survey, Google operating system is losing its customers than its gain. In between April and may, android has lost 52.2 to 54.1% of customers. China is one of the biggest smartphone selling country has seen 30% sales in second quarter of 2016. Samsung is still challenging apple large screen phones. Samsung has lost 4.3 percentage of market share and 5.1 percentages in unit sales during second quarter of 2016. Despite of price or features of android or iPhone, both mobile brands are gaining popularity in the global market.